Tuesday, November 23, 2010

The Koogle Conundrum

And so another small piece of the great Koogle puzzle falls into place with this post.

What the heck is Koogle you might ask?

Koogle was a flavored peanut butter manufactured in the 1970's by Kraft Foods. Let's take a look at the commercial...



In researching this post I couldn't find anyone on Internet who actually liked this stuff. It seems this was the type of product you begged your mother to buy, and then once you tried it you didn't want it ever again.

Koogle was featured in the fun book Krazy Kids' Food co-authored by personal Internet acquaintance Dan Goodsell.

Buy the Book!

On page 158 is a picture of a vacuum formed store display of the Kooglenut monster and page 159 is a jar of the chocolate flavored Koogle.

There's a lost commercial featuring the Kooglenut monster that would be sure swell to see. Hopefully a resourceful YouTuber will upload it one day.

Anyways here's my addition to the Koogle Internet Archives - a scan from the lid of a jar of Vanilla Koogle.

Check out those ingredients

Partially hardened vegetable oils must be 1970's speak for partially hydrogenated vegetable oil. Sugar and dextrose is technically the same thing - so this is like Sugar². This stuff must have tasted sickeningly sweet.

5 comments:

Beerziki said...

Must not have looked too hard when you said you couldn't find anyone who liked Koogle. There is a Facebook page and here's a site with posts from 2008 til today with people who remember and wish they sold it today.
http://www.inthe70s.com/food/koogle9.shtml

David W. said...

Duly noted Beerziki.

I'm happy to learn there are people out there who enjoyed this artificially flavored peanut spread.

Anonymous said...

I want to see the commercial where they Koogle things. Koogle Celery! Koogle a nose!
I had the grape flavored Koogle once and miss it.

Unknown said...

They couldn't have looked hard enough. This stuff was the best. I'd love for craft to bring it back!

Laura Melvin said...

They couldn't have looked hard enough. This stuff was the best. I'd love for craft to bring it back!

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