We must, we must, we must increase our bust!

Last month I posted a bunch of comic book ads for muscle building systems and products directed at young male readers, and since turnabout is fair play here's something for the ladies - it's a 1976 ad for the Mark Eden Bust Developer...

As you might have guessed this product didn't quite live up to the claims, and after 11 counts of mail fraud it was finally taken off the market in 1981.  If you'd like to see what you got if you sent in your $10.45 back in the 70's check out Julie's Tacky Treasures for some photos and more info.