Wednesday, November 28, 2012

Morton Donut Shop Frozen Donuts

Morton Donut Shop frozen donuts was a 1970's product that lasted about as long as plaid polyester bell-bottoms were fashionable.  Which is my way of saying the product wasn't around to ring in 1980.  Check out the magazine ad...



Is there a full grown adult anywhere who actually dreams about donuts?

Probably the main reason this product didn't last was the fact it was frozen.  I mean who wants wait for their donuts to thaw before eating them. For example, if you read the directions on this box of Morton Donut Shop Boston Creme Donuts (uploaded to Flickr by JasonLiebig) it took a lengthy 2 hours to thaw...

Morton Donut Shop - 6 Boston Creme Donuts - package box - 1970's

Also most everyone in the country has a real donut shop within a short driving distance of their home.  If you really wanted a freshly made donut in the 70's there was probably a Dunkin' Donuts just around the corner...



Munchkins donuts and Mason Reese go together like ham and eggs, peanut butter and jelly, or Pop Rocks and Coke. 
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2 comments:

  1. DeeJune 7, 2013 at 8:36 PM

    Those regular Morton doughnuts were the BOMB. Pop 'em in the microwave, thawed and warmed in about 30 seconds, and it tasted EXACTLY like fresh warm Krispy Kreme doughnuts. We didn't have any donut shops near us (we lived in the boonies) so these were AWESOME to have in our freezer. Ah, memories of my childhood.

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  2. AnonymousJune 14, 2013 at 4:27 PM

    This full-grown adult sure dreams of donuts. And I remember Morton's Donut Shop donuts fondly.... Dunkin Donuts were still decades away from entering our area (though there was a Dan-Dee Donuts 45 minutes away), and these frozen treats were quite the treat - warm, soft and oh-so-sugary. mmmm.

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