Movies at the Mall

A movie theater located in the local shopping mall just seems sooo last century to me.  I think their popularity probably peaked sometime back in the early 1980's.  In fact the mall that's closest to me, Twelve Oaks, converted its movie theater space into a food court about 10 years ago (food courts seem sooo last century also).

The Movies at Twelve Oaks in Novi MI, are now just a memory, but we can relive its opening in 1977 with their informative flier...

Wow, I saw a lot of movies here, but surprisingly, I'm not very nostalgic for the place (I am nostalgic for that $1.25 admission). Even as a little kid I wasn't impressed by the shoebox-size theaters.  Although the flier points out that the theater's small size means the projected image is sharper - a small screen is now a selling point. Congratulations to those copywriters who spun a negative into a positive.

I did see George Romero's Dawn of the Dead at a Saturday midnight showing when I was a teen at Twelve Oaks, and a shopping mall cinema is probably the ideal location for this particular film.