I usually don't talk about my personal life on this blog, but I just finished a box of Handi-Wrap from 1974.
In the picture above if you look closely at the small print on the lower left you can see I'm not kidding - "1974 The Dow Chemical Company Indianapolis Indiana."How this box come into my possession is not remarkable, but it was given to me un-opened about seven years ago. I didn't realize it was that old until after I opened it and found that it had lost all its power to cling.
Anyways it looks like Handi-Wrap is no longer manufactured, and even if it was I doubt many boxes from 1974 are still around. So as a public service, I present a historical artifact for the enrichment of peoples of the Internet. Maybe someone studying package design from the 1970's, or a art director from That 70's Show (yeah, I know it's been canceled, but let's just go with it for now) who has to dress a grocery store set will find this post useful.
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sideAnd just for good measure here's a Handi-Wrap commercial...
3 comments:
I certainly hope you didn't throw that box away!
Yep, Dave, Google search is EXACTLY how I found your blog! I just read an article about 10 brand names that had been discontinued and Handi-Wrap was one of them. I was like, what? No Handi-Wrap? I even checked the name on the old box of plastic wrap tucked away in a kitchen drawer, cuz I thought for sure it was Handi-Wrap! (Nope: Cling Wrap by Glad) I guess that's the power of brand imprints. I buy the stuff so rarely (I think I've had my current box of Cling Wrap for about 5 years) I don't really think about it and simply attached the childhood name I had for it: Handi-Wrap!
I agree with Tokyo--I hope you saved the box!
nice! I too have a very old hand wrap box. I was trying to figure out how old it is. My box doesnt have the date on it.
thanks for sharing.
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