Sunday, December 12, 2010

The Most Disorganized Toy Store in Movie History


Silent Night, Deadly Night (1984) is notorious for the uproar it caused when released. Groups like the PTA were a appalled at the notion of a killer dressed as Santa Claus.

Actually the idea of a killer Santa Claus wasn't new. More than a decade earlier a segment of Tales From The Crypt (1972) features a psycho Santa terrorizing Joan Collins, and nobody freaked out. Well maybe someone did, but it wasn't the stink that Silent Night, Deadly Night created.


Anyway, I'm not here to talk about killer Santas, I'm here to talk about the most messed up toy store ever filmed. A major section of Silent Night, Deadly Night takes place at a quaint little store named IRA'S TOYS...

That's one depressing looking toy store

The reported budget for Silent Night, Deadly Night is well under one million dollars. It's obvious the set decorator had little money to work with, and no doubt they were on a very tight time schedule too. So under these difficult circumstances how successful were they at creating a convincing toy store? Let's take a look around, and see what we find.

As first glance I think the above pic might look like the toy store's storage room with all those random brown cardboard boxes (and throughout the store too), but it's not. Just for the record this is the stock room...

Now back to the retail space...

At Ira's they conveniently pre-inflate the inflatable pool toys for you. Also it helps to fill all that shelf space.

Although it's Christmas time, at Ira's they still have the Halloween costumes on display. Actually I assume they keep them up year-around.

There's some famous characters here. I can see Batman, Spider-Man, a couple of Mickey Mouse masks...

... and G.I. Joe - who gets a prominent shot.

It's also Easter time at Ira's Toys, or at least I always associate these insane looking inflatable rabbits with Easter.

It's Poochi! You know, for girls.

They pre-assemble the Mr. and Mrs. Potato Heads at Ira's. That's unique customer service.

If you're looking for Jabba the Hutt you're in luck. Ira's is well stocked on this item, but you better hurry if you want that Patrol Dewback. Hey where are the Star Wars action figures?

If you look closely, you can see the figures tucked away on the right.

Want to purchase the game Twister? Try checking behind the Smurf puzzle. Also note the partially hidden Popeye the Movie board game.

This is an interesting shot for the curious way this store is organized. There's the Mouse Trap games on the top self, assorted preschool toys below, and a Habitrail set for your pet hamster on the upper left .

Please forgive the actor's awkward pose, but this is the bottom shelf of where the Star Wars toys are located. Here you'll find the Monroe Dollhouse Kit and the Motorific Torture Track which is a toy from the 1960's...



I thought I noticed something else in that last shot, it's the Krull board game on the lower left.

For such a small and disorganized store Ira's has its own Santa Claus "meet 'n greet" that's reasonably elaborate. This is something only malls and big city department stores usually have.

Well I could go on and on, but why beat a dead reindeer. I'll conclude this post with this wide shot of Ira's Toys. See if you can spot your favorite toy among the clutter, or feel free to make your own snarky comment.

Oh wait, it's a He-Man and Battle Cat kite! And a possible spoiler, sorry if you looked.

5 comments:

Jeremy said...

Don't mess with the PTA...hahaha. They could have made this whole thing make sense by adding one line of dialog to state they are in Russia. Cardboard boxes on the showroom floor and random product variety is probably standard practice there.

David W. said...

Yeah I thought they could have called the store "Ira'a Toy Warehouse Outlet" and that could justify all the brown cardboard boxes.

Jay Amabile said...

this is one of the best aspects of the film and I'm glad you went in-depth on it. It's like hidden treasure to nostalgia freaks like us. One thing you didn't mention is how they close the store an they all get tanked and start getting frisky with each other! haha! Is that what happens at Toy's R Us after the doors close?

Jay Amabile said...

BTW - I LOVE the new layout! Looks very streamline. Best so far!

David W. said...

Thanks for the comments Jay!

To be honest I felt I was sorta rambling when I wrote this post. I thought I had a clear idea when I was grabbing frames from the movie, but when it came time to write it things became a little unfocused.

As for the new layout - yeah I keep trying new things, and hopefully I'm improving. Thanks for the feedback on the new look.

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