Taste the Rainbow... of Cheese

I think it's safe to say the golden age of Kraft Singles was probably the early 70's.  Today there's only a few varieties of Kraft Singles available in your grocers dairy case, but according to this magazine ad from 1973 there once was an impressive 11 varieties available...

... and if you were overwhelmed by all those choices here's the text heavy supporting page with helpful recipe ideas to guide your Singles selections.

That wasn't the end of the 70's Kraft cheese varieties either.  Today if you want  Kraft brand finely processed cheese loaves all you have is Velveeta, but in 1973 there were three loaves varieties to choose from...

Here's a 1970's Kraft Singles commercial (followed by a Dristan Nasal Mist, and
Purina Cat Chow commercial), and an epic 70's Kraft Cheese commercial featuring the "Ballard of J.L. Kraft."



Switching gears to ice cream topping, Kraft was all over it in 1973.  Just like the Kraft Singles this ad shows there were once 11 toppings to choose from, and a there's a coupon for 11¢ off for good measure.  Somewhere Nigel Tufnel is happy...

In case this ad has you hankering for some Kraft toppings, sadly Kraft is totally out of the ice cream topping business today.

Love Stinks

Here's a very 'sexy' magazine ad from 1973 for stinky cheese...

This Liederkranz cheese ad uses words like "sensuous" and "lusty" to describe its smell, but over on Dave's Cupboard his Liederkranz review and reader comments use words like "flatulent," "outhouse" and "rotten socks on a humid August day."

If you didn't already know by now, Liederkranz is the American version of Limburger cheese.  Also interestedly, Liederkranz returned to the market in 2010 after a 25 year absence.

Well although the ad's copywriter tries hard, it's difficult to make any sort of cheese sexy.  The makers of the erotic eighties film Nine 1/2 Weeks (1986) knew this, and excluded la fromage from the famous food scene...



... hmm, maybe it's just me, but this seems like a big mess that would need to be cleaned up after your done.